Laboratorios Viñas is taking a new step forward in its journey with the launch of Viñas Dermatology, a brand that brings together and builds on the laboratory’s knowledge and expertise in skin care and treatment.
Throughout its more than 115-year history, Laboratorios Viñas has developed solutions to address specific dermatological needs, building a portfolio backed by experience, research and scientific evidence.
With Viñas Dermatology, the laboratory is bringing this journey together under a common identity that strengthens its specialist positioning and provides greater coherence and recognition across its portfolio, while preserving the individual personality and specialisation of each of its product ranges.
The brand has a clear purpose: to offer precise dermatological solutions tailored to the needs of every skin type, based on scientific rigour and close collaboration with healthcare professionals and patients.
Trust, innovation and precision for every skin
Viñas Dermatology is built on three pillars: trust, innovation and precision. Trust is grounded in Laboratorios Viñas’ long-standing track record and scientific credentials; innovation lies in its ability to turn knowledge into new solutions; and precision means providing specific responses tailored to each dermatological need.
These values are captured in the positioning statement, “Trust, innovation and precision for every skin”, and are also reflected in the brand’s new visual identity.
The new logo draws inspiration from the structure of the skin itself. Through its different layers, it represents the history of Laboratorios Viñas, as well as trust, innovation and precision, placing the skin at the heart of the brand’s purpose.
This evolution is accompanied by a new visual architecture that brings greater unity to the portfolio and makes it easier to identify the different dermatological solutions.
Emolienta, the first range to adopt the new identity
Emolienta is the first range to bring the Viñas Dermatology identity to market through its new packaging.
With more than 30 years of experience, Emolienta offers specific solutions for hydration, repair and skin barrier care, tailored to different skin needs and areas of the body.
The range is unveiling a refreshed look that is more contemporary, clear and consistent, preserving Emolienta’s essence and recognisability while strengthening its connection with Viñas Dermatology.
The new packaging features a common visual architecture and clearer, more accessible information, making it easier to identify the different solutions and adapt them to the various markets in which Laboratorios Viñas operates.
Emolienta becomes the first visible expression of Viñas Dermatology, marking the beginning of an evolution that will be progressively extended to the laboratory’s wider dermatological portfolio.
With the creation of Viñas Dermatology, Laboratorios Viñas reinforces its specialisation and commitment to dermatology, bringing together under a single identity its expertise, knowledge and solutions for skin care and treatment.
