Infarma is an essential event for Laboratorios Viñas, a company that has historically been part of the pharmaceutical sector’s largest gathering, where leading companies come together to share knowledge and present innovations and new products. In recent years, the European Pharmacy Congress and the Medicines and Parapharmacy Exhibition have been combined, giving the event worldwide impact.
Brands That Care for Hair, Eyes and Skin
Laboratorios Viñas has an extensive portfolio divided into different product categories that address various parts of the body. In this edition of Infarma, special attention has been given to some of its most important brands, while also presenting its two latest launches.
Vitacrecil Complex Range
As part of the range expansion, the new Vitacrecil Complex Strengthening Shampoo will be introduced. It has been specifically designed for fragile and weakened hair, and its balanced formula provides volume and strength thanks to ingredients such as panthenol, vitamin E and urea. It includes mild surfactants, conditioning agents and contains no colorants.
This new launch complements the range composed of Vitacrecil Complex Fe, a food supplement indicated for fine and undernourished hair during hair shedding phases and specifically developed to support hair vitality and growth in situations of hair loss requiring an extra supply of essential nutrients such as iron; and Vitacrecil Complex Forte, specifically indicated for situations of hair loss, fragility and weakened hair, for both men and women.
Belcils Range
At the beginning of this year, Laboratorios Viñas introduced a new product within its Belcils MED range: Belcils MED Intensive ophthalmic drops. These drops relieve symptoms of mild to moderate dry eye with irritation, stabilize the tear film, lubricate and soothe the ocular surface. Their formula contains Hyaluronic Acid (0.15%), which provides hydration and stabilizes the tear film, and Dexpanthenol (2%), an active ingredient that promotes water retention and protects the ocular surface.
The company’s stand will also feature the complete Belcils range, the specialist brand in the care and beauty of sensitive eyes, offering products to cleanse and care for sensitive eyes, relieve ocular dryness, treat the sensitive eye contour area, care for and strengthen eyelashes, and provide treatment-based makeup.
Classic Brands
In addition to the product lines featuring new launches, the company will also showcase products from such iconic brands as Radio Salil, Panreumol and Fisioreumol, as well as the complete Emolienta range and Dermaloe Med in the dermatological field.
New Corporate Identity
Laboratorios Viñas is currently undergoing a transformation process, making it the right time to review its corporate identity in order to reflect this evolution and strengthen its international presence.
This change has led to the evolution of its logo, making it more compact and digitally efficient while maintaining the company’s scientific positioning, represented by laboratory instruments within the initials LV (the silhouette of an Erlenmeyer flask and the tip of a pipette), a graphic element that has also undergone a chromatic update.
At Laboratorios Viñas, it is clear that the focus will continue to be on each of the product brands within its portfolio, while the corporate brand will serve as support. In other cases, such as corporate or Corporate Social Responsibility activities, the corporate brand will remain the protagonist, as it has always been.
